Tory Burch Makes a Resounding Comeback – Discover Why the Fashion Brand Is Cooler Than Ever

Welcome to the renaissance of Tory Burch! Please find a seat and get comfortable – it’s only just begun

Within the undulating granite walls of the American Museum of National History, fashion designer Tory Burch unveiled her Spring/Summer 2024 collection at New York Fashion week – replacing the question mark in “Tory Burch is cool again?” with a firm, solid, and unwavering period.

The collection, which comprised of 38 retro-future fused looks, offered a welcome glimpse into a very different side of the designer. Models made their way down the runway donning crinoline laden hems – necklines were exploratory, varying from plunging u-shaped cut outs to contemporary flat collars. “It was all about experimentation and taking things that were traditionally restrictive to women, reclaiming them and having them be part of the shape and form,” Burch said. “Whether it was a hairnet or boning or crinoline, using it as more of something that would create a lightweight structure.”

Indeed, Burch experimented.

The result?

Tailored collarless coats, hemmed to perfection (Around 5 inches off the knee. The perfect length that melds current and classic.) Nylon taffeta jackets and polos added an even techy-er touch to the line-up’s dynamic. Stretch sablé crepes, satins, cottons, and linens claimed space in this collection, cinching waists and adding further emphasis to Burch’s fuss-free, feminine philosophy.


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