Kyla Scanlon, a 26-year-old former options trader, has become an influential figure using TikTok, Instagram, and YouTube to make financial education entertaining for young viewers. She is the founder of Bread, a company that creates viral videos and skits.
In an interview with CNBC’s “ETF Edge,” Scanlon shared her approach: “I’ll take on the role of Jerome Powell, the Federal Reserve Chair, or portray different stocks. This comedic approach engages people because it’s unexpected and humorous. It humanizes finance in a way that resonates with them.”
Scanlon’s content focuses on helping young people understand how different economic topics directly affect them. She aims to break down abstract concepts like the Federal Reserve’s interest rate decisions and make them relevant to her audience.
One of her popular videos addresses the concept of “doomerism,” which she describes as a pessimistic outlook on life and the economy. According to Scanlon, this philosophy appeals to many because it absolves them of personal responsibility. She strives to provide her viewers with a comprehensive understanding of pressing Wall Street issues like the job market, inflation, and recent bank failures.
As of now, Scanlon has garnered nearly 166,000 followers on TikTok, over 156,000 on Twitter, and 28,000 subscribers on YouTube.
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