Krysten Wagner, a Los Angeles-based influencer on TikTok, is facing criticism for promoting a face mask priced at $50 in her videos. Despite the backlash, Wagner defends herself by stating that she genuinely likes the product and has no affiliation with the brand. She also mentions that TikTok has transformed into a shopping app, allowing creators like her to promote products and earn a commission from purchases made through the app’s new feature, TikTok Shop. However, the success of TikTok Shop remains uncertain, as it has faced challenges during its testing phase. The app’s immense popularity and the amount of time users spend on it make it a potential competitor to e-commerce giants like Amazon. While some creators and retailers have seen success with TikTok Shop, others have experienced lower engagement. TikTok’s move into e-commerce is a significant shift for the platform, but it remains to be seen if users will embrace it.
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