Mark Zuckerberg’s Threads has introduced a highly anticipated feature – a chronological newsfeed for its users. This new update allows users to organize and view their app in a chronological format, either based on the accounts they follow or in the algorithmically driven “For You” feed, which includes a mix of followed and recommended accounts. Zuckerberg himself acknowledged the user’s request for this feature, stating, “Ask and you shall receive.” The official Threads account also confirmed the introduction of new features in separate posts.
This update comes just days after Elon Musk, a rival of Zuckerberg, surprised Twitter users by rebranding his Twitter profile with a minimalist black-and-white “X” logo, a move that raised questions among marketing experts regarding its potential impact on advertisers.
In an effort to clarify his decision, Musk explained that this change was necessary to align Twitter with his long-term vision of transforming it into an “everything app.” He argued that the name “Twitter” no longer made sense given the platform’s expanded capabilities, such as the ability to post videos of considerable length. Musk even hinted at future plans to incorporate comprehensive communications and financial services into the platform. To win back advertisers, Musk plans to reduce prices and offer new incentives on certain ad formats, while also warning brands that they risk losing their verified status if they fail to reach specific spending thresholds.
Threads, connected to Instagram, has quickly emerged as a significant competitor to Twitter since its recent launch. Despite its initial popularity, the app faced criticism for its lack of a chronological feed. Instagram CEO Adam Mosseri had previously indicated that this feature would be implemented, addressing user concerns. The ongoing feud between tech billionaires Musk and Zuckerberg has only intensified with the launch of Threads, with Musk even challenging Zuckerberg to a cage match.
In addition to the chronological newsfeed, Threads is also introducing several other features, including language translations for posts, improved filtering of notifications, an enhanced follow button, and an option to approve all follow requests. Zuckerberg further announced that a web version of Threads is in the works, although no specific timeline was given.
Overall, this latest update from Threads is expected to further escalate tensions between Musk and Zuckerberg, as Threads solidifies its position as a significant rival to Twitter.
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