Minnesota Timberwolves fans have long cherished the howl, embracing it since the team’s beginnings in 1989. It is the underlying score of home games, signifying unity that crescendos during pivotal and celebratory moments.
The team’s marketing department delved into its history to revive The Crunch Howler, a cherished fan giveaway from the 1991-92 season, as part of the 35th-anniversary celebrations.
“When we were working on the launch of Classic Edition Uniforms, we knew we had to also feature a retro giveaway that would properly celebrate 35 seasons of Timberwolves basketball,” says Timberwolves and Lynx Chief Marketing Officer Mike Grahl. “The Crunch Howler was immediately No. 1 on our board and with the return of Old Shep, it just made the most sense to bring back.”
The idea to bring back The Crunch Howler began with a conversation with Jeff Münneke, the team’s Vice President of Fan Experience and a Day 1 Timberwolves employee. Having been with the team for 35 years, Münneke provided historical context about fan giveaways from the early years of the franchise and shared how popular The Crunch Howler was then and even now.
The original Crunch Howler
The original Crunch Howler made its debut on Jan. 2, 1992 for the Nestlé Crunch Megaphone Night but was later added to the team store and filled with eight ounces of fun-size Nestlé Crunch Bars.
The All-New Crunch Howler
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