In today’s modern world, brides are no longer content with selecting just one exquisite dress for their special day. As weddings become more extravagant, with pre-wedding parties adding to the calendar of events and celebrations being spread across multiple days and venues, the bridal wardrobe has undergone a dramatic transformation. It now consists of a carefully curated collection of outfits that cater to each individual event and occasion.
According to Ms. Chapman, brides are looking to create a unique Instagrammable fashion moment for their bachelorette, shower, rehearsal, and after-party, making their wedding wardrobe a top priority. This was the case for Ms. Moore, a Dallas-based bride, who had purchased multiple bridal outfits since getting engaged in September 2021, including an engagement party dress, two dresses for her bridal shower, and two more for her elopement in Las Vegas. She had a total of eight different outfits in her bridal wardrobe, one of which was secondhand, another had feathers, and all were bought online.
Although her bridal wardrobe ended up costing more than the average American bride spends on a single wedding dress, Ms. Moore had budgeted for it and pulled it off. The desire for a multi-outfit bridal wardrobe is a trend that Amy Trinh, the co-founder of WED, based in London, has noticed because brides frequently want multiple outfits for multiple events that are “connected in aesthetic in some way.”
In conclusion, the bridal wardrobe has evolved to include a collection of outfits that cater to each individual event and occasion. Brides are investing in multiple outfits to create an Instagrammable fashion moment and alleviate the pressure of wedding dress shopping. As wedding celebrations become more elaborate and spread across multiple days and venues, a multi-outfit bridal wardrobe has become an essential element for modern brides.
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