The energy drink market has been growing rapidly over the past few years, with sales in the United States surging to $19 billion from $12 billion in just five years, according to market research firm Circana. As health-consciousness rises, many companies are now trying to attract customers with a new wave of no-sugar, low-calorie drinks that claim to boost energy levels as well as replenish fluids with electrolytes and other ingredients. From Celsius, which has an investment from PepsiCo and claims to be made with healthier ingredients like ginger, green tea, and vitamins, to Prime Energy, which is sugar-free and has electrolytes, a main ingredient in most sports drinks, there’s a new focus on marketing that has helped the energy drink market grow. But, there are concerns about whether energy drinks being pitched as healthy are resulting in children and teenagers consuming high levels of caffeine, leading to cardiovascular and gastric issues. Studies have shown that consuming caffeine may have health benefits, but overconsumption may lead to health problems, warranting a cautious approach for young consumers.
Denial of responsibility! VigourTimes is an automatic aggregator of Global media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, and all materials to their authors. For any complaint, please reach us at – [email protected]. We will take necessary action within 24 hours.
