Growing up in Maryland, Radha Patel never witnessed the use of matchmakers in her community. However, being of Indian descent, she knew that matchmaking was a common practice in her parents’ homeland. The idea intrigued her and stayed with her over the years. In 2018, when her friends started seeking help with their dating woes, Patel realized she could become a matchmaker herself. What started as a hobby eventually turned into a business known as Single to Shaadi. The release of the hit Netflix show Indian Matchmaking in 2020 further fueled the demand for matchmakers, possibly due to the pandemic and people’s desire to avoid unnecessary in-person dates. Single to Shaadi witnessed a doubling of its client base in 2020, and the trend continued into the following year.
This growing interest in matchmaking has led to the emergence of new matchmaking companies in recent years. Even dating sites like Match.com have capitalized on the trend by introducing a feature where human coaches suggest potential profiles for a fee. Netflix also launched a spinoff show called Jewish Matchmaking, indicating that the historical tradition of matchmakers is resonating with contemporary society.
Throughout history and across cultures, people have relied on matchmakers to find suitable partners. From trusted figures like scholars and rabbis acting as matchmakers in Jewish communities to middle persons known as nakōdo in Japan, matchmakers have played a crucial role in facilitating romantic connections. However, the rise of dating apps has shifted the focus to individual pursuits of love, often leaving users feeling overwhelmed and spending excessive time on these apps.
Matchmakers have become popular because they offer a respite from the solitary and time-consuming nature of online dating. Their services may come at a significant cost, but they provide a meticulous process for narrowing down potential matches based on clients’ interests, values, and past relationships. Matchmakers also offer guidance and reassurance throughout the dating process, something that dating apps lack. They provide valuable advice on partner selection, self-presentation, and overcoming relationship hurdles.
For those feeling disillusioned with the dating world, the idea that experienced matchmakers can uncover hidden qualities and lead them to potential partners is enticing. However, predicting compatibility in advance is a challenging task. Human desires and attraction are complex, and what people think they want in a partner often diverges from their actual preferences. Even if matchmakers try to read between the lines, true compatibility often emerges only after individuals meet and interact.
Nonetheless, the allure of having an expert navigate the dating landscape and guide individuals to meaningful connections is undeniable. Matchmakers offer a unique human touch that can make the process less overwhelming and more rewarding. As people grow tired of the exhaustive nature of dating apps, the demand for matchmakers continues to rise.
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