The Impact of Big Brother on TV Viewing: Insights from Craig Phillips, Show’s Inaugural Winner

The reality series, Big Brother, is set to make a comeback on ITV on Sunday. After being cancelled by Channel 5 five years ago due to declining ratings, the show is back with a revival. This time, TV stars AJ Odudu and Will Best will be hosting, following in the footsteps of previous presenters Davina McCall, Emma Willis, and Brian Dowling, who all played a significant role in the show’s 18-year reign on British television.

Craig Phillips, the winner of the first Big Brother series in 2000, recently spoke about the impact of the show on television. He mentioned how it completely changed the way people watch TV, introducing interactive elements like voting and online engagement. Phillips added that people still approach him to talk about the day he won the show, with celebrations and parties taking place everywhere.

The round-the-clock nature of Big Brother is what captivated audiences from the start. It was a new and risky concept that no one knew what to expect from. Nadia Almada, the first transgender winner of Big Brother in 2005, emphasized the significance of her victory, stating that it sparked important conversations and served as a much-needed reference point. Adele, the famous singer, recently shared her emotional reaction to watching Almada’s win during her Las Vegas residency, causing Almada to have an emotional meltdown of her own.

Looking ahead to the upcoming series, Phillips predicts that the contestants entering the house will be very different from those who participated two decades ago. He believes they will already have agendas and agents lined up, unlike the naive contestants of the past who had no expectations. Phillips reflected on his time in the house, thinking it was nonsensical and wondering how a show could be made out of their everyday conversations and tasks.

The highly anticipated return of Big Brother will kick off with “Big Brother: The Launch” airing on ITV1, ITV2, and ITVX on Sunday at 9pm. The rest of the series will be broadcast nightly on ITV2 and ITVX, with the exception of Saturdays.

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