Get exclusive updates on prime properties in Europe for free! Sign up now to receive a daily email from myFT Digest, providing you with the latest news and updates on European prime real estate. Discover why Ljubljana, the capital of Slovenia, is often referred to as the “Switzerland of the Balkans” by locals like Bogdan. Bogdan, a consultant from Serbia, recently purchased a spacious three-bedroom apartment in the Šiška district, a central neighborhood right next to the picturesque Tivoli City Park. The park is home to over 100 bird species and is three times the size of London’s Regent’s Park.
Ljubljana offers a unique blend of natural beauty and a thriving international community. It is conveniently located a few hours’ drive away from the stunning Alps and the beautiful beaches of the Mediterranean. Bogdan appreciates the cleanliness of the city and the polite nature of its people. He enjoys the flexibility of being able to go skiing in the nearby mountains, driving to Italy or Austria on a whim, and even visiting the beaches in Croatia.
Another resident, Robert Milicevic, an engineer and realtor, relocated from Ottawa, Canada to Ljubljana with his family for a better quality of life. Milicevic describes Ljubljana as a hidden gem in Europe, comparable to a smaller version of Prague with its striking beauty. He and his family purchased a three-bedroom apartment in the lower Šiška area, which offers a terrace with a breathtaking view of the Kamniške Alpe mountains. Milicevic values the convenience of having grocers and bakeries within a short walking distance, something he couldn’t easily find back in Ottawa. The average price for flats in the area is around €4,100 per sq m, and Milicevic paid about €4,000 per sq m.
Over the past decade, Ljubljana has attracted an increasing number of overseas buyers from various nationalities. What was once a place largely unknown to foreigners is now experiencing a surge in attention and popularity. The city has seen a significant rise in tourism, with visitor arrivals more than doubling between 2010 and 2019. Ljubljana was even named the European Green Capital in 2016 for its commitment to sustainability and achieving a zero waste target. The city’s old town, with attractions like the fairy tale-like Dragon Bridge and the beautiful Prešernov trg Square, continues to captivate tourists and property buyers alike.
However, the growing appeal of Ljubljana has come at a cost for the locals. With the rise in tourism, there is a shortage of accommodation options for visitors, leading to an increase in short-term rentals offered by second-home owners and property investors. The lack of affordable housing has become a significant concern for residents, with rental prices skyrocketing by nearly 63% over the past decade. Many locals express their frustration on platforms like Reddit, discussing the lack of housing options and sharing tips on finding affordable homes. The rising property prices, shortage of new housing developments, and increased demand from investors have all contributed to the affordability crisis in Ljubljana.
Despite the challenges, Ljubljana remains a highly desirable location for both tourists and property buyers. The city’s charm, natural beauty, and thriving international community create a unique and vibrant environment. If you’ve been dreaming of owning prime real estate in Europe, Ljubljana should definitely be on your radar. Stay ahead with the latest property news and updates by following @FTProperty on Twitter or @ft_houseandhome on Instagram.
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