Alka-Seltzer and Pedialyte are popular remedies for hangovers. However, some individuals with disposable income have turned to a different solution: intravenous drips. These drips typically contain a mixture of saline, vitamins, headache relief, and anti-nausea medications. It’s like a cocktail of cocktails, a flush for the flush – a luxurious hangover cure for those who can afford it.
Gabriel Boxer, a 42-year-old Jewish lifestyle influencer known as the “Kosher Guru,” discovered hangover drips while watching an episode of “Billions.” As someone who can’t afford to miss a day of work, he schedules appointments for a nurse to come to his workplace after big events. He admits to framing it as self-care rather than admitting to his hangover.
Hangover drips gained popularity about a decade ago, signaling a merging of binge drinking and the wellness industry. Despite the skepticism of many researchers, the hangover cure industry has flourished. Some IV companies have expanded their services to include wellness treatments like cryotherapy, lymphatic drainage, and infrared sauna therapy.
Regular users of these drips compare them to post-marathon massages and portray them as virtuous aftercare. The marketing appeals to our obsession with hydration, detoxing, and the “biohack” movement, which focuses on enhancing physical performance through various methods.
These IV drips don’t come cheap, with basic ones usually costing between $150 and $300. Additional vitamins and minerals can be added for an extra cost, sometimes totaling over $1,000. However, health insurance typically does not cover these treatments. Despite the expense, influencers happily show off their IV bags, turning them into status symbols that flaunt their extravagant lifestyles.
Hangover drips are often seen as an indulgence, especially in party destinations like Las Vegas or music festivals like Coachella. Luxury tour companies even recommend IV drip companies to their clients. Bachelorette parties hire teams of nurses, and some brides even receive drips while getting their hair and makeup done before the wedding.
While hospitals use IV drips for hydration, there is limited scientific research on their effectiveness for hangovers. Dr. Ali Raja, a medical professional, states that most people recover from hangovers with time and water, and these IV drips simply expedite the process.
This personalized approach to healthcare mirrors trends in other medical fields. People are seeking tailored care outside of traditional medical establishments, from orthodontics to general practice. With advancements in technology, individuals are even self-medicating with weight loss drugs or getting prescriptions for medications like Adderall through telehealth services.
Justin Jamieson, a journalist, flew from Australia to Las Vegas to experience IV drips firsthand. After a day of drinking a variety of alcoholic beverages, he woke up with a brutal hangover. However, an IV drip gave him enough energy to go skydiving that afternoon.
In conclusion, hangover drips have emerged as a luxurious solution for those with the means to afford them. While their effectiveness remains debated, the trend aligns with a broader interest in personalized healthcare and self-improvement. Whether it’s worth the price tag is up to the individual consumer.
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