Apple CEO Tim Cook made a low-key entrance at the State Dinner in honor of India’s Prime Minister Narendra Modi, which is in stark contrast to the buzz surrounding artificial intelligence (AI) generated by other tech giants. Companies like Alphabet, Microsoft, and Meta are constantly talking about AI and its potential, mentioning the term “AI” numerous times during their recent earnings calls. However, Apple executives rarely mention AI explicitly, preferring the term “machine learning,” which is more popular among academics and practitioners. Apple’s focus is on showcasing what its software can do for users, rather than highlighting the underlying technology. While companies like Google, Microsoft, and Meta are eager to monetize AI through services and tools, the actual impact of AI on their core products is still unclear. Apple, on the other hand, emphasizes AI as an underlying component of its products, taking a more subtle approach compared to its competitors. Despite the AI hype, Apple continues to generate the majority of its revenue from iPhones, and its executives see no need to talk extensively about AI during earnings calls. Other tech companies have acknowledged that the rollout of AI products will be a gradual process that may take time to impact their financials. It remains to be seen whether AI applications will gain widespread adoption among consumers, as the initial excitement may lead to disillusionment if the promised benefits are not realized. For now, AI remains a hot topic, with investment and attention focused on companies involved in its development. However, analysts caution that the transition from hype to productive implementation will be a multi-year trend with costs that could add up.
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