How Artificial Intelligence is Transforming Hollywood and the Impending Actor Strike
02:22 Hollywood actors are on the verge of joining writers on the protest lines as the deadline for striking a new deal with studios looms closer. One of the major points of contention revolves around the impact of artificial intelligence on performances.
At the age of 80, Harrison Ford continues to portray Indiana Jones as both the seasoned and youthful version of the iconic character. Furthermore, audiences will soon witness a brand-new performance by James Dean, who tragically passed away in 1955. In yet another upcoming film, Tom Hanks and Robin Wright will reprise their roles from Forrest Gump almost three decades later.
Metaphysic, an AI company, has devised a way to immortalize actors by capturing their data through simultaneous imaging with numerous cameras. This groundbreaking technique allows performers to appear in future movies without ever setting foot on a physical film set. “Many individuals are now inclined to preserve their likeness and compile an extensive library of datasets, which can later be utilized to recreate their performances,” reveals Tom Graham, the CEO of Metaphysic. “I firmly believe that this will become an invaluable asset for every performer.”
However, the method of preserving this likeness, determining access to it, and ensuring fair compensation are pressing concerns for SAG-AFTRA, the actors’ union. Duncan Crabtree-Ireland, the chief negotiator for SAG-AFTRA, emphasizes, “We are not opposed to AI. Digitally modeling and capturing performers’ likeness, image, and voice is acceptable as long as they are fully informed about its purpose and robust safeguards are in place to prevent unauthorized use of the data.”
Unfortunately, these necessary safeguards are currently lacking. Tom Graham stresses the importance of prioritizing ethical considerations and responsible implementation of AI, urging institutions to swiftly adapt to accommodate the potential consequences of this emerging technology.
In conclusion, the integration of artificial intelligence into the entertainment industry holds significant promise, but it is vital to address the ethical implications and ensure actors’ rights are protected. Stay informed with CBS NEWS by creating a free account or logging in for additional features.
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