In a surprising move, Sen. Ted Cruz (R-Texas) launched a scathing criticism against Anheuser-Busch InBev, the parent company of Bud Light, accusing them of “marketing beer to children”. This comes despite the fact that back in 2019, Cruz involved his own pre-teen daughter in naming an IPA from the beer giant.
Cruz, known for his right-wing stance, initiated a Senate investigation into the company following their controversial partnership with Dylan Mulvaney. In a letter to AB InBev CEO Michel Doukeris, Cruz expressed his disappointment with the company’s lack of cooperation and blatant disregard for congressional oversight.
“The extent to which the Committee receives cooperation will have a significant impact on my evaluation of whether this issue extends beyond just AB InBev and necessitates changes to federal law to prevent the marketing of beer to children,” stated Cruz in the letter.
Interestingly, it appears that Cruz himself enlisted the help of one of his children to promote Anheuser-Busch’s beer in 2019.
In a post on X (formerly known as Twitter), which was shared by Mediaite, Cruz mentioned how he “teamed up” with the company to create an IPA and revealed that his 11-year-old daughter Caroline played a role in naming it.
“It’s made with grapefruit from the valleys of TX & my daughter Caroline helped me come up with the awesome name: Ale-vengers IPA. #DontMessWithTexas,” Cruz proudly wrote about the beer.
In fact, Cruz even shared pictures of himself enjoying the IPA from the Anheuser-Busch Brew Across America beer festival, emphasizing how much he enjoyed it.
However, conservative criticism of Bud Light seems to have dissipated over the past month.
Deutsche Bank recently stated that Bud Light has shown significant improvement, despite losing its position as the best-selling beer in the U.S. to Modelo.
The bank reported a decrease in the number of people “very unlikely to buy the brand” in the next three to six months, as well as a slight decrease in the percentage of “beer drinkers” unwilling to purchase Bud Light. This reflects positive progress for the brand, according to Insider.
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