Taylor Swift’s highly anticipated film, “Taylor Swift: The Eras Tour,” is set to be a phenomenal success for theater owners. The superstar’s concert movie is projected to make an astonishing $100 million in ticket sales during its opening weekend, breaking the previous record. The film, which follows Swift’s six-night performance at the SoFi Stadium in Inglewood, Calif., has already brought in an impressive $70 million in presale ticket sales. In fact, this presale sum is already approaching the record-breaking $73 million that “Justin Bieber: Never Say Never” earned in total domestic sales.
Swift’s loyal fan base, known as Swifties, have even surpassed AMC’s advance sales for “Avengers: Endgame.” In a true display of Swift’s attention to detail, she has priced the tickets at $19.89 for adults and $13.13 for children and seniors, paying homage to her album “1989” and her lucky number 13. With the film set to be released on Oct. 13 in US cinemas, the anticipation continues to build.
The film’s opening weekend sales are expected to account for half of its total earnings, potentially reaching a staggering $150 million. Swift’s tour is on track to exceed $1 billion in sales, especially after adding 15 additional dates to the 2024 leg. For fans who were unable to secure tickets to the live performances, they will now have the opportunity to experience the magic of the concert on the big screen at AMC, Regal, and Cinemark theaters across the US, despite ongoing Hollywood strikes.
Swift, an esteemed member of the Screen Actors Guild and American Federation of Television and Radio Artists, was granted a waiver by the unions due to the unscripted nature of the film. She has also agreed to support the unions’ negotiations with the Alliance of Motion Picture and Television Producers regarding fair working conditions, compensation, and breaks for workers. This waiver allows Swift to promote the film, a privilege that other union members have been denied during the strike.
The two-hour, 45-minute documentary-style film offers an intimate glimpse into Swift’s electrifying performances at the SoFi Stadium in Inglewood, Calif. It is a testament to the artist’s incredible talent and the dedication of her devoted fan base. Getty Images for TAS Rights Management
Swift reportedly obtained an interim agreement from SAG-AFTRA that allowed her to release her “Eras Tour” film amidst the ongoing Hollywood strikes. AP
In an Instagram post promoting the film, Swift expressed her excitement, stating, “The Eras Tour has been the most meaningful, electric experience of my life so far, and I’m thrilled to announce that it will be coming to the big screen soon.” With Swift’s immense success in the music industry, she is currently the second richest self-made woman in music, with an estimated net worth of $740 million, only behind Rihanna’s impressive fortune of $1.4 billion, fueled by her Fenty Beauty brand. According to Forbes, Swift’s wealth continues to grow as she solidifies herself as a powerhouse in the industry.
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