Saturday Box Office Update: Taylor Swift: The Eras Tour and Killers of the Flower Moon Lead the Way
The overall box office this weekend is slightly down compared to the same time last year, with total earnings reaching around $87.3 million. However, two standout films are keeping business afloat and exciting moviegoers. AMC’s Taylor Swift: The Eras Tour is leading the pack with a weekend take of $32 million, followed closely by Apple and Paramount’s Martin Scorsese movie, Killers of the Flower Moon, which earned an impressive $23 million in its opening weekend.
Killers of the Flower Moon, in particular, has had a strong start, considering its long runtime and the ongoing actors strike, which prevents actors from promoting their movies. This historical period film, set in the 1920s, is defying expectations, as period movies often struggle to attract large audiences. Audiences have also responded positively to the film, giving it an A- CinemaScore and high ratings on Comscore/Screen Engine’s PostTrak.
Taylor Swift’s concert film continues to perform well, earning $10.4 million on Friday. With a projected 22% to 36% increase in earnings on Saturday, it’s showing no signs of slowing down. The film’s success can be attributed to its star power as well as its promotion to Apple TV+ subscribers, who were encouraged to see it in theaters. Additionally, a strong outdoor and TV ad campaign has helped raise awareness for Killers of the Flower Moon, with iSpot measuring a significant TV ad spend of $15.4 million.
Killers of the Flower Moon’s success can also be attributed to its wide appeal, particularly in the South and West regions. Similar to the Coen Brothers’ True Grit, this western film has captured the interest of audiences across the country. The film’s diverse cast and the fact that it is based on a bestselling book have also contributed to its positive reception.
As the weekend progresses, both Taylor Swift: The Eras Tour and Killers of the Flower Moon are expected to continue their strong performances. Taylor Swift’s film is projected to earn a total of $130.7 million by the end of Sunday, while Killers of the Flower Moon is likely to surpass a $20 million opening weekend. Both films have captivated audiences and defied the challenges presented by the current box office climate and the actors strike.
Stay tuned for updated box office numbers and further analysis.
