Taylor Swift fans are expressing their disappointment with Ticketmaster once again, as they have discovered that tickets they purchased for the highly anticipated UK Eras Tour may be useless. Ticketmaster has updated its terms and conditions, making the tour a ‘lead booker’ event, which means that the person who bought the tickets must be present at the venue for entry. While this move aims to deter ticket touts and resellers, it has left many Swifties frustrated because tickets that were intended as gifts for friends and family will now be invalid. Some fans are also concerned that children with tickets purchased by their parents will not be allowed entry, and that they may not be able to give away tickets due to sickness or other reasons. It is unclear if this policy also applies to tickets purchased through AXS, but it is expected that all resale tickets for the tour will not be usable.
Ticketmaster has faced criticism for frequently changing its policies leading up to the highly anticipated tour. AXS, another ticketing company, has stated that they are still awaiting confirmation regarding the reselling or transfer of tickets for event-goers. Frustration is mounting among fans who bought tickets during the pre-sale period, as the event was not initially listed as a ‘lead booker’ event at that time. Swift herself expressed her anger at Ticketmaster in the US when bots purchased a majority of the tickets.
Fans are expressing their concerns and frustrations on social media, questioning the sudden change in policy and how it will affect their plans to attend the Eras Tour. The issue of resale tickets has also been a point of contention, as tickets for the UK shows are being resold for exorbitant prices, some as high as £10,000. Fans have criticized scalpers and other fans for buying additional tickets and selling them at a profit.
Experts have noted that the demand for Taylor Swift tickets has exposed the sophistication of ticket bots, which are able to bypass the selling platforms’ protective measures by using residential proxies in the UK. This has made it even more difficult for genuine fans to obtain tickets for the tour.
Ticketmaster’s newly implemented rules for the UK Eras Tour include the use of digital mobile tickets, with the lead booker required to be present for the entire party to gain entry. Each ticket holder must also have their ticket on their smart device, and additional items such as photo ID and booking confirmation may be requested upon arrival. Tickets sold through unauthorized outlets or resold through third parties will be considered invalid.
Overall, Swift fans are expressing their disappointment and frustration with the sudden changes in ticketing policies for the UK Eras Tour, as they face the possibility of their tickets being rendered useless.
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