Tata Motors has officially opened bookings for their highly anticipated new Harrier and Safari models, signaling their commitment to strengthening their position in the rapidly growing SUV market.
By introducing these two models, Tata Motors aims to revolutionize the driving experience, combining cutting-edge technology, unparalleled safety features, and a design philosophy that embodies their dedication to innovation and excellence. The booking process is now open, allowing customers to secure their preferred SUV either through authorized Tata Motors dealerships or via the company’s website, with a nominal fee of Rs 25,000.
Fulfilling their well-defined “persona strategy,” the new Harrier and Safari models defy expectations in their respective segments. These vehicles have been meticulously reimagined to cater to the unique preferences of their targeted customer base, according to the company.
Taking the SUV game to new heights, the new Safari epitomizes Tata Motors’ unwavering commitment to delivering a sophisticated flagship product. It offers an elevated level of luxury and comfort, thanks to a combination of lavish materials, exquisite finishes, and state-of-the-art digital controls, asserted the company.
The new Safari will be available in four distinctive personas – SMART, PURE, ADVENTURE, and ACCOMPLISHED. Boasting Bi-LED projector headlamps, gesture-controlled power tailgate, a 31.24 cm Harman Infotainment system, Harman Advanced AudioworX with 13 JBL modes, and R19 Alloys, the new Safari presents customers with a myriad of enhancements, solidifying its position as a top-tier choice in the segment.
“Built on the capable OMEGARC platform, these SUVs maintain their legacy of exceptional design, advanced features, premium interiors, and a robust powertrain, all while surpassing their predecessors in every aspect. We are thrilled to introduce the new wave of Tata Motors SUVs and have full confidence that these models will exemplify the capabilities and aspirations of both our customers and our brand,” remarked Shailesh Chandra, the Managing Director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility.
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