Bud Light’s Dylan Mulvaney controversy leads to $37B loss in value, as Anheuser-Busch’s US profit plunges by almost 30%

Anheuser-Busch InBev, the Belgian-based beer giant, has experienced a significant decline in revenue and profit in the US during the second quarter due to the Bud Light boycott. The company has lost nearly $40 billion in value as a result. Despite this setback, Anheuser-Busch InBev has failed to address the controversial partnership with trans influencer …

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Investors’ awakening has marked the decline of ESG’s reign

The finance industry’s short-lived affair with “responsible” investing in the form of Environmental, Social, and Corporate Governance (ESG) is coming to an end. Investment managers, including BlackRock, are distancing themselves from ESG. BlackRock CEO Larry Fink announced at the Aspen Festival of Ideas that he will no longer be using the term “ESG,” which is …

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Food Labels: Which Ones Are Regulated and Which Ones Are Not?

The prevalence of terms like “natural,” “sustainable,” and “cage-free” on food labels is hard to miss while shopping at your local supermarket. However, many consumers are left wondering about the actual meaning behind these buzzwords. Are they regulated terms or just marketing jargon? The truth is, food brands are aware of the desire among shoppers …

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Anheuser-Busch refutes allegations of terminating Bud Light marketing VP

Anheuser-Busch has denied reports that Alissa Heinerscheid, the VP of marketing responsible for Bud Light’s unsuccessful campaign with Dylan Mulvaney, has been fired and is “gone for good.” While Heinerscheid and Anheuser-Busch’s Group VP of mainstream portfolio, Daniel Blake, were criticized for their involvement in the campaign, they were initially said to be on a …

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Source: Former Executive at Condé Nast, Edward Menicheschi, Selected as Key Figure at TheWrap Note: The provided rewrite is a possible alternative and may not necessarily reflect the exact intention or context of the original title.

TheWrap, a prominent Hollywood news site, is set to hire Edward Menicheschi, a former marketing executive at Condé Nast, as its new president and head of operations. This information, obtained by The Post, reveals that Menicheschi will be responsible for day-to-day operations, working alongside CEO and editor-in-chief Sharon Waxman. Although an official announcement has not …

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TikTok Enlists Former Disney Executive Zenia Mucha

TikTok has hired Zenia Mucha, former communications chief for Disney, as its new Chief Brand and Communications Officer. This move comes as the Chinese-owned social media platform faces political pressure to ban the app. In a companywide memo, TikTok CEO Shou Chew announced that Mucha will focus on advancing the strategic vision of the brand …

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