Temu initially targeted local merchants seeking to offload excess inventory by promising access to a new market of wealthier consumers. However, the company has shifted its focus towards factory manufacturers and created competition among them. Every Monday, they hold a “reverse auction” where manufacturers compete to offer the lowest price for staple goods. Suppliers are …
Investment fraud has become rampant on social media platforms, with Instagram being the primary hub for scams, accounting for 60% of cases, followed by Facebook at 22%. TSB, a bank, is urging social media companies to take immediate action in order to protect their users and make transactions more secure. Paul Davis, TSB’s Director of …
Dan Taylor, the Vice President of Google Ads, firmly refutes the claims, stating that they are entirely false. Publishers have a multitude of options when it comes to utilizing advertising technology for monetization. In fact, Gannett, a prominent publisher, employs numerous competing ad services, including Google Ad Manager. Furthermore, publishers who choose to utilize Google …
Rocio Concha, a representative from consumer organization Which?, is urging the government to take action against online advertising fraud on popular social media sites and search engines. Concha emphasizes that the Online Safety Bill needs to provide effective safeguards to tackle this issue and must be passed into law without any delay. The rise of …
The new CEO is confronted with a challenging task of rebuilding trust among advertisers on Twitter. Major brands like Volkswagen, Balenciaga, Carlsberg, and Dyson have recently pulled their advertising campaigns from the platform, leading to a significant decline in Twitter’s US ad revenue. Internal figures show a 59% drop, with only $88 million generated from …
Google is currently facing legal action to the tune of up to €25bn (£21.6bn) due to allegations of depriving newspapers and internet bloggers of significant advertising revenues. The tech giant is subject to class action lawsuits both in the UK and the Netherlands, with claims stating that Google’s advertising technology unfairly marginalized publishers while retaining …
My initial experience with the AltspaceVR service was on my everyday laptop. However, when I put on the VRChat goggles, I was transported back to the Church of Scotland from my childhood. The feeling of sitting among others, hands clasped, was eerie. It was even stranger when the prayer ended without the usual collective murmur …
The Prime Minister has received a letter from Britain’s largest banks, urging Rishi Sunak to hold Facebook-owner Meta and other American tech companies accountable for refunding individuals who fall victim to scams on their platforms. In an effort to combat online fraud, the banks, including Barclays, HSBC UK, NatWest, and TSB, emphasize the need for …
The European Union has taken a strong stance against Google, intending to dismantle its extensive advertising business in their ongoing conflict with the tech giant. Margrethe Vestager, the EU’s competition chief, announced a “statement of objections” on Wednesday, accusing Google of using illegal tactics to dominate the online ad market and overcharge advertisers. The EU …
In recent years, Amazon revolutionized the market with the launch of the Echo smart speaker and Alexa voice assistant, which have become household names. People now “Ask Alexa” for information, similar to the way they would “Google it.” Known for his influence on tech companies, Bezos’ management ethos shaped the industry. His “two pizza rule” …