In an effort to pivot and regain its market share, Bud Light is shifting its advertising strategy to target male consumers. The company recently released a new ad featuring Kansas City Chiefs’ tight end Travis Kelce. This retro-themed commercial is a response to the conservative backlash that the beer brand faced earlier this year due …
Bud Light, the nation’s top-selling beer, has experienced a continued decline in sales leading up to the important Fourth of July holiday, following the controversy involving Dylan Mulvaney. According to data from NielsenIQ and Bump Williams Consulting, sales for Bud Light dropped by 27.9% in the week ending June 24, slightly better than the previous …
Philadelphia Eagles star center, Jason Kelce, showcased his diverse talents at an event in Sea Isle City, New Jersey. The purpose of the event was to raise money and awareness for the Eagles Autism Foundation. Kelce, with his impressive chugging skills, participated in a beer-chugging competition at the Ocean Drive Bar & Restaurant. He went …
Anheuser-Busch has denied reports that Alissa Heinerscheid, the VP of marketing responsible for Bud Light’s unsuccessful campaign with Dylan Mulvaney, has been fired and is “gone for good.” While Heinerscheid and Anheuser-Busch’s Group VP of mainstream portfolio, Daniel Blake, were criticized for their involvement in the campaign, they were initially said to be on a …
Six months ago this week, a historical agreement was signed in Montreal by nearly 200 countries to protect biodiversity. While mandatory reporting on nature may still be distant, some companies have recognized the importance of measuring their impact on nature for various reasons, such as managing reputations, minimizing costs, and ensuring survival. Jennifer Motles, Chief …
Brendan Whitworth, the US CEO of Anheuser-Busch, made an announcement about Bud Light’s plans to revive their brand following the controversy surrounding the Dylan Mulvaney partnership. Whitworth acknowledged that the focus had shifted away from beer and outlined a three-step strategy. The company will provide financial assistance to independent wholesalers, reimburse distributors for fuel surcharges …
In May, Bud Light experienced a significant decline in sales, causing it to lose its position as the top-selling beer brand in the nation. According to consumer behavior data analytics firm Circana, parent company Anheuser-Busch InBev (ABI) sold $297 million worth of Bud Light for the four weeks ending May 28, a 23% drop compared …
Country music icon Garth Brooks recently sparked controversy when he announced that he would serve Bud Light at his new bar, Friends in Low Places, located in Nashville, Tennessee. During a live Q&A event with Billboard on June 7, Brooks stated, “We’re going to serve every brand of beer. We are. It’s not our decision …
At the opening party for Alo Miami in Miami on December 16, 2021, a talented bartender showcased their creativity by crafting specialty cocktails using Casamigos. This event symbolizes the spirits industry’s triumph over economic challenges and its ability to adapt to changing consumer preferences, as it gradually overtakes the dominance of beer. According to the …
Bud Light, America’s favorite beer brand, has finally been knocked off its throne after years of dominating the beer market. During May 2022, sales for Bud Light plummeted by 23% compared to the previous year, and the brand’s parent company, Anheuser-Busch InBev (ABI), sold only $297 million worth of the beer. In comparison, Modelo Especial …