In this modern era, the prevalence of smartphones has led to a rise in what can now be called the “smartphone generation of parents.” A recent study conducted by UK-based OnePoll.com in collaboration with Three UK, a phone company, has revealed that a staggering 43% of parents admit to having “no idea” how people raised children before the advent of smartphones.
The study also shed light on the various ways in which parents utilize their smartphones in the upbringing of their children. It was discovered that moms and dads frequently use their devices to shop for their kids, with over 77 searches being conducted on average each week for parenting advice. In fact, 61% of parents believe that smartphones are the most helpful tool when it comes to raising their children.
This study surveyed 1,000 respondents with children aged 6 and under, and it demonstrated that the ability to search for information on smartphones comes with an increase in data consumption. Approximately 34% of parents confessed to having to increase their data allocation due to their additional phone usage. Furthermore, most parents exceed their data limits by a staggering five gigabytes every month. The main reason for this excessive usage is the downloading of entertainment content for their children.
Aislinn O’Connor, a representative from Three UK, acknowledged the crucial role that smartphones play in people’s lives, especially after they become parents. O’Connor emphasized that a phone becomes an essential addition to the family, acting as an entertainer, doctor, and connector in everyday life.
The study also uncovered that it is not just parental concerns that consume data. It was noted that 36% of parents identified downloading and streaming content for their kids as one of the biggest drains on their data allocation, with an average of 12 hours being streamed every week. When asked about their most common smartphone activities, 67% of parents mentioned taking photos, 62% stated that they use WhatsApp for messaging, and 60% reported using their devices to check the weather.
To highlight the importance of staying connected as a new parent, Three UK has partnered with Professor Green, a father and musician. Green explained that upon becoming a father, he realized that smartphones become a valuable asset, serving as an endless source of information, advice, and connection to one’s support network when it is needed the most. Green stressed that all the features that were once taken for granted about smartphones assume an entirely new significance after parenthood. Consequently, he emphasized the necessity of aiding those who need to stay connected, such as new parents.
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