Struggling to Retain Mobile App Users, Meta Introduces a Web Version of Threads

Introducing Threads: The Innovative Microblogging App from Meta Platforms

Threads, the groundbreaking microblogging app, was recently launched by Meta Platforms. The app made its debut on July 5th at 7pm EST and on July 6th at midnight in the UK.

Threads acts as a text-based conversation platform connected to Instagram, enabling users to effortlessly follow accounts they’re already interested in on the popular photo-sharing platform.

Similar to tweets, users can share their thoughts and opinions in thread-like posts on Threads. The App Store’s description of the platform aptly captures its essence: “Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.”

Threads supports 31 languages, including English, Traditional Chinese, Russian, and Spanish, making it accessible to a global audience.

Threads is currently available for pre-order for users aged 12+ on the App Store

Threads is currently available for pre-order for users aged 12+ on the App Store

The Impact on Elon Musk

Elon Musk’s announcement of a temporary cap on Twitter posts coincided with the release of Mark Zuckerberg’s Threads. Twitter users who subscribe to the $8 per month verified user plan can now view up to 6,000 tweets per day. Unverified users have limits of 600 and 300 daily tweets for existing and new unverified accounts, respectively.

Threads is expected to ignite a rivalry between Zuckerberg and Musk, especially after their recent agreement to engage in a physical fight. Prior to Threads’ launch, Musk seemed to take a subtle jab at the platform, sarcastically commenting, “Thank goodness they’re so sanely run,” in response to a group of Thread screenshots.

Users will be able to share their point of view in thread-like posts that appear very similar to tweets

Users will be able to share their point of view in thread-like posts that appear very similar to tweets

Data Collection and Privacy

Threads collects various types of data, which may include personal information like location, browser history, financial details, purchase history, and even health data. The app also gathers identifiers, sensitive information, and personal contact data from its users. However, the extent of data collection may vary based on individual usage.

Getting Threads: Download Options

Threads can be downloaded for free by users aged 12 and above on the App Store. Mark Zuckerberg has also hinted at an upcoming web version of the app.

Reference

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