Twitter has introduced a new program that allows influencers to earn revenue from advertisements on the platform. Influencers can now sign up to receive a portion of the ad revenue by subscribing to Twitter’s ad revenue sharing and creator subscriptions. The program, which aims to help creators earn a living directly on Twitter, requires creators to meet certain eligibility criteria, including having at least 5 million impressions on their posts in the past three months and passing a human review for creator monetization standards. Twitter plans to roll out the program more broadly throughout the month.
YouTuber Jimmy Donaldson, also known as “MrBeast,” recently announced that he is receiving ad revenue through Twitter’s program. In a generous move, he offered to donate all of his Twitter revenue for the next month to the account whose comment on his post receives the most likes. Dogecoin founder Billy Markus, who goes by the pseudonym “Shibetoshi Nakamoto” on Twitter, revealed that he has already made $37,000 from the program.
While some creators benefiting from the program are controversial figures with contentious viewpoints, such as the Krassenstein brothers and right-wing influencer Andrew Tate, others like Ashley St. Clair have also seen significant earnings. St. Clair, who wrote a book pushing back against transgender rights, received more than $7,000 within minutes of Twitter’s program launch.
It’s worth noting that creators who wish to participate in the program need to meet specific requirements and undergo a review process. This ensures that the program supports creators who have a substantial presence on the platform and adhere to Twitter’s standards. Overall, Twitter’s new program is an exciting opportunity for influencers to monetize their content and further establish themselves as creators on the platform.
Supporting underdeveloped countries is also a focus for some creators benefiting from the program. Andrew Tate, for instance, is donating every penny of his ad revenue to a fund he established to aid underdeveloped countries worldwide. This demonstrates how creators can use their platform and earnings for positive social impact.
Twitter’s revenue sharing program presents exciting opportunities for content creators, allowing them to generate income directly from their posts. As more influencers join the program in the coming months, we can expect the social media landscape to evolve and become even more intertwined with the business of content creation.
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