Starbucks has made an early return of its famous Pumpkin Spice Latte, bringing it back on August 24, which is tied with 2021 as the earliest date in a decade. This move comes as Starbucks celebrates 20 years since the nationwide rollout of the iconic drink. Other chains such as Dunkin’, Krispy Kreme, and 7-Eleven have also joined in by introducing their own pumpkin spice-flavored imitators. Forbes notes that while pre-blended mixes of pumpkin pie spices have been available since the 1930s, it wasn’t until Starbucks released its signature fall drink that the flavor truly took off. In addition to the Pumpkin Spice Latte, Starbucks is also offering a new variation on their fall menu called the Iced Pumpkin Cream Chai Latte, which was previously a “secret menu” item. Starbucks’ decision to bring back the Pumpkin Spice Latte earlier than usual may be fueled by nostalgia and the anticipation of cooler weather, even during a hot summer. According to Jason Fischer, an assistant professor at Johns Hopkins University, the enduring heat could make people crave the cooler weather associated with fall, hence the early return of the beloved seasonal drink. It’s worth noting that cold drinks now outsell hot drinks at Starbucks, comprising more than 75% of beverage sales.
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