The Mercedes-Benz Concept CLA Class made its debut at the prestigious IAA Mobility 2023 event in Munich, Germany, showcasing the German automaker’s bold foray into the electric car market. This exciting platform represents Mercedes-Benz’s latest move to compete with industry leader Tesla.
Simultaneously, BMW also unveiled its own electric concept car, the BMW Vision Neue Klasse, signaling its intentions to challenge Tesla in the premium segment.
These concept cars are built on innovative, brand-new platforms developed by Mercedes-Benz and BMW, serving as the foundation for their upcoming lineup of electric vehicles. This marks a significant milestone in their ambitious efforts to transition towards sustainable, battery-powered mobility.
While the final production models may differ from the concept cars showcased, let’s take a closer look at what Mercedes-Benz and BMW have to offer.
Mercedes-Benz and BMW showcased their respective electric concept cars at the IAA auto show in Munich.
The Mercedes-Benz Concept CLA Class boasts the revolutionary Mercedes‑Benz Modular Architecture (MMA), a groundbreaking platform designed exclusively for electric vehicles. The range will consist of a four-door coupé, an estate, and two sports utility vehicles. Mercedes-Benz claims an impressive range of 750 kilometers (466 miles) on a single charge, with a rapid 15-minute charge enabling up to 400 kilometers of driving.
Mercedes-Benz proudly highlighted the Concept CLA Class’s fast-charging capabilities and long-range battery.
Mercedes-Benz
In addition to its impressive technical specifications, Mercedes-Benz has prioritized interior design and user experience. The company is developing its own operating system called MB.OS, which will power various features like a large dashboard screen and a voice assistant. It will also enable seamless integration with third-party apps, including popular music and video streaming platforms.
“This groundbreaking chip-to-cloud architecture represents a new era for Mercedes-Benz and will be a defining aspect of all our future vehicles,” stated a press release from the company.
Mercedes-Benz’s focus on digitizing the interior of the Concept CLA Class extends to a virtual assistant and support for third-party apps.
Mercedes-Benz
Traditional automakers have often been perceived as lagging behind Tesla in terms of software innovation. However, Mercedes-Benz aims to demonstrate that it is catching up with its latest advancements.
Mercedes-Benz Concept CLA Class
The Mercedes-Benz Concept CLA Class is built on the cutting-edge Mercedes‑Benz Modular Architecture (MMA), a platform specifically designed for electric vehicles. The lineup will include a four-door coupé, an estate, and two sports utility vehicles.
Mercedes-Benz boasts an impressive range of 750 kilometers (466 miles) on a single charge, with the ability to charge the battery to drive 400 kilometers in just 15 minutes.
Mercedes-Benz emphasizes the fast-charging capabilities and long-range battery of the Concept CLA Class.
Mercedes-Benz
Mercedes-Benz places great importance on the interior and user experience, developing its own operating system named MB.OS. This system powers various features, ranging from a large dashboard screen to an advanced voice assistant. The ability to integrate third-party apps, such as music and video streaming services, further enhances the overall experience.
According to Mercedes-Benz, “This proprietary chip-to-cloud architecture represents a completely new approach for the company and will be a largely hidden yet defining aspect of all its future vehicles.”
Mercedes-Benz’s emphasis on digitizing the interior of the Concept CLA Class includes features like a virtual assistant and support for third-party apps.
Mercedes-Benz
Traditional automakers have often been perceived as lagging behind Tesla in terms of software innovation. However, Mercedes-Benz aims to demonstrate that it is catching up with its latest advancements.
BMW Vision Neue Klasse
The BMW Vision Neue Klasse represents BMW’s response to Tesla’s dominance. It utilizes a cutting-edge architecture that will serve as the foundation for BMW’s future electric vehicles.
The first electric vehicles based on the Neue Klasse architecture are expected to enter production in 2025.
BMW unveiled the BMW Vision Neue Klasse, a concept electric vehicle that sets the stage for their entry into the world of battery-powered cars.
Arjun Kharpal | CNBC
The concept vehicle features an elegant glass roof and embodies classic elements synonymous with the BMW brand.
The BMW Vision Neue Klasse was unveiled at the IAA Mobility 2023 International Motor Show in Munich.
Arjun Kharpal | CNBC
BMW introduces the Panoramic Vision feature in the Neue Klasse, a heads-up display projecting information onto the windscreen at the driver’s eye level. This innovative feature will be available for both the driver and passengers to interact with.
Although detailed information regarding range and charging is limited, BMW promises that the next-generation technology in the Neue Klasse will significantly improve both charging speed (up to 30%) and range (up to 30%).
The Vision Neue Klasse electric car, according to BMW, embodies the classic features associated with the brand. BMW highlights the 21-inch aerodynamic wheels, paying homage to the timeless cross-spoke design inspired by motorsports.
Arjun Kharpal | CNBC
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