Hockey enthusiasts are eagerly snatching up tickets to the NHL pre-season game called the Nova Scotia Showdown, resulting in some tickets being resold for over $2,500 each. The game will feature Sidney Crosby, a three-time Stanley Cup champion, playing for the Pittsburgh Penguins against the Ottawa Senators on October 2nd at the Scotiabank Centre in Halifax. Nova Scotia’s own Drake Batherson is also part of the Senators’ lineup for their pre-season game against the Florida Panthers at Centre 200 in Sydney. The demand for tickets is high, as expected, according to Events East, the organization operating Scotiabank Centre. A limited number of presale tickets were made available to Halifax Mooseheads season ticket holders on Monday, and regular ticket sales opened on Tuesday with prices ranging from $69.50 to just under $200.
Ticketmaster, the ticketing website for the event, quickly ran out of tickets, and the only ones available were “verified resale tickets.” This option allows Ticketmaster customers to set their own prices and sell their tickets, with Ticketmaster handling the resale process and charging fees to both the seller and buyer. This resale feature has led to resale prices ranging from $581.59 to an astounding $2,632.50. Scotiabank Centre recently announced its switch from Ticket Atlantic to Ticketmaster for ticket sales.
Gillian Stanton, a ticket buyer, experienced the high demand for tickets firsthand. She waited in the online queue on the Ticketmaster site but found out that all tickets were sold out once the clock struck 11 a.m. She then noticed the tickets being resold for hundreds of dollars more.
Stanton has concerns about the switch to Ticketmaster and its resale option, as it incentivizes reselling and makes it easier to inflate prices due to anonymity. She believes that the digital market enables people from all over the world to buy tickets and drive up prices. However, Events East states that they have worked closely with Ticketmaster to minimize the impact of the switch.
Despite this, Stanton worries that she and other Nova Scotians will be priced out of future concerts and events. She believes that raising awareness about this issue is crucial, as it is hurting the people of Nova Scotia who are already financially strained.
In conclusion, the NHL pre-season game in Nova Scotia has generated high demand, resulting in tickets being resold at inflated prices. The switch to Ticketmaster and its resale option has raised concerns about ticket pricing and accessibility for Nova Scotians. Awareness of these issues is necessary to address the financial strain it puts on local residents.
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