Snapchat has unveiled its latest feature, ‘Dreams’, which utilizes artificial intelligence (AI) to completely reimagine users’ photographs. This new tool allows users to create stunning fantasy-themed AI selfies with just a few taps. The results are incredibly realistic, featuring deep-sea mermaids and Renaissance-era royals among the initial pack of eight complimentary Dreams. Additional Dreams can be purchased starting at $0.99. The feature will be launched first in Australia and New Zealand before becoming available to Snapchat users worldwide in the coming weeks.
To use the Dreams feature, users simply need to swipe up from the camera to access the ‘Memories’ section, where Dreams can be selected. After uploading a series of selfies, users can choose from one of the eight available themes. Within a few minutes, the user will see up to eight iterations of themselves immersed in the chosen theme.
Snapchat’s ‘Dreams’ feature builds on the success of their previous AI initiative, ‘My AI’. This chatbot, powered by OpenAI, acts as a personal sidekick to each Snapchatter, assisting with tasks such as suggesting dinner options or helping plan itineraries. Dreams takes AI integration to the next level, as Snapchat aims to further leverage the benefits of AI in everyday life.
Generative AI technology drives the Dreams feature, enabling the creation of new content, including audio, text, and images, by learning from input data. This technology is also utilized by platforms like ChatGPT, Replika, and Jukebox.
Snapchat is committed to regularly releasing new themes for the Dreams feature in the ‘Memories’ section, ensuring a constantly evolving and engaging experience for users.
In addition to Dreams, Snapchat has introduced five new features for its My AI bot. Users can personalize their AI with custom Bitmoji variations, bring their AI into group conversations, receive recommendations from My AI for places and lenses, send Snaps to My AI for chat replies, and soon, Snapchat Plus subscribers will be able to Snap My AI and receive generative Snaps in return.
Overall, Snapchat continues to pioneer the integration of AI technology into its platform, providing users with innovative and immersive experiences through features like Dreams and My AI.
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