The city of San Francisco recently opened a complaint and initiated an investigation into the placement of a large “X” sign atop the downtown building that once served as the Twitter headquarters. This action is part of owner Elon Musk’s ongoing rebranding efforts for the social media platform. In accordance with city regulations, any changes to the building’s exterior, including letter or symbol replacements and the installation of signs, must have the appropriate permits to ensure design compliance and safety precautions. The controversy arose after San Francisco police halted workers from removing the iconic bird and logo from the building, citing concerns for pedestrian safety due to the lack of sidewalk precautions. To guarantee consistency with the building’s historic nature and secure attachment of any additions, permits are required for both the replacement of letters or symbols and the installation of signs on top of the building. The city has responded by initiating a complaint process and launching an investigation into the matter. Patrick Hannan, spokesperson for the Department of Building Inspection, emphasized the need for planning review and approval for the installed sign, highlighting the city’s commitment to proper regulation. Elon Musk’s rebranding of the platform involves replacing Twitter’s well-known blue bird logo with a new “X” emblem. This change follows his acquisition of the platform for a whopping $44 billion last year. The letter X holds special significance for Musk, as he has previously renamed Twitter’s corporate name to X Corp. and even named one of his children after the letter, using a combination of letters and symbols for their official name. Observing a worker making adjustments to the sign atop the building, it is clear that efforts to solidify and promote Musk’s new branding are already underway.
Denial of responsibility! VigourTimes is an automatic aggregator of Global media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, and all materials to their authors. For any complaint, please reach us at – [email protected]. We will take necessary action within 24 hours.
