Rihanna’s Flawless Style: Transforming a Watch into a Chic Choker

BadGal Riri Shows Off Ultra-Rare Jacob & Co. Timepiece as a Fashion Icon


Rihanna has solidified her status as a fashion icon with her fearless style choices. It’s no surprise that Jacob & Co., a world-renowned jeweler, chose to collaborate with the talented artist to showcase their bold new creation – a watch choker. This unique timepiece-choker was conceptualized by Rihanna herself, who approached the brand with the idea. “She came to Jacob & Co. with the concept, as she has done many times before,” stated the brand. After exploring various options, Rihanna ultimately selected this specific timepiece.

BRILLIANT FLYING TOURBILLON WATCH CHOKER
BRILLIANT FLYING TOURBILLON WATCH CHOKER | Image from Jacob & Co.

Together, Rihanna and Jacob Arabo, the founder of Jacob & Co., chose a stunning 47mm 18-karat white gold brilliant flying tourbillon. The timepiece is adorned with 30 carats of baguette-cut white diamonds and an additional 338 brilliant-cut diamonds set onto the movement. A custom white calfskin strap with an alligator-leather pattern was created for Rihanna to wear the piece around her neck.

Rihanna made a grand entrance with her dazzling neckpiece at the highly anticipated 2023 Louis Vuitton Fashion Show in Paris, marking a groundbreaking moment in fashion. With a price tag of $670,000, this timepiece truly makes a remarkable fashion statement.





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