Unveiling the Secret Technique That Makes Supermarket Shoppers Spend 10% More
Did you ever intend to buy just milk and bread, but somehow ended up with a lawnmower, beer, and noodles? We’ve all been there. For those looking to avoid unexpected purchases during their supermarket visits, a new study suggests a simple solution: bring earplugs. Researchers from the University of Bath have discovered that shoppers tend to spend 10% more when there is music playing in-store. However, this effect only applies from Monday to Thursday. The study explains that weekday shoppers, who are mentally exhausted from the workweek, have their moods lifted by music, making them more likely to spend.
The researchers conducted their study by monitoring purchases made in a Stockholm supermarket from 7am to 11pm, analyzing a total of 150,000 shopping trips. Some trips involved background music, while others had a silent environment. The results showed a clear trend – people who shopped Monday to Thursday spent 10% more when music was playing. “During the week, people are short on time and often do their grocery shopping after a full day at work,” explains Dr. Carl-Philip Ahlbom, one of the study authors. “Pleasant music has a mentally soothing effect that influences people’s shopping behavior.” However, on Fridays, shoppers are already less mentally drained, causing music to lose its influence. Dr. Ahlbom adds, “On weekends, people are generally happier, so the positive power of music is less noticeable. In fact, playing music on weekends may even lead to fewer purchases due to it being an additional stressor in an already busy environment.”
Based on these findings, the researchers suggest that supermarkets should optimize their sound systems to enhance sales. “The research demonstrates a clear increase in sales, with significant returns on the relatively small investments needed to install in-store sound systems,” explains Professor Jens Nordfält. “For retailers, it could be a worthwhile investment to boost weekday marketing. However, they must explore alternate techniques to achieve the same effect on weekends, when consumers are more energized and less susceptible to this particular form of subconscious marketing.”
Simple Supermarket Swaps That Reduce Your Carbon Footprint
Many of us strive to reduce our carbon footprint by taking measures such as turning off lights when not in use or choosing to walk instead of drive. Now, scientists have unveiled some simple supermarket swaps that can help cut your “carbon calories.” According to their research, opting for mozzarella instead of feta and making your own burgers instead of buying pre-made ones can make a significant difference. So, next time you visit the supermarket, consider these eco-friendly choices.
Sources:
– Music increases supermarket sales: https://www.dailymail.co.uk/sciencetech/article-123456/Secret-trick-supermarkets-shoppers-spend-10-MORE.html
– Supermarket swaps to reduce carbon footprint: https://www.dailymail.co.uk/sciencetech/article-123456/Simple-supermarket-swaps-cut-carbon-calories.html
Denial of responsibility! VigourTimes is an automatic aggregator of Global media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, and all materials to their authors. For any complaint, please reach us at – [email protected]. We will take necessary action within 24 hours.
