Reportedly, there is consideration for a price increase on the Apple iPhone 15 Pro.

According to a report by Bloomberg, Apple is contemplating a price hike for its premium iPhone Pros with the release of new models this upcoming autumn.

Traditionally, Apple unveils its latest iPhone lineup in September. Since 2019, Apple has offered a high-end iPhone Pro starting at $999 in the United States, along with a Max variant featuring a larger display priced at a minimum of $1099.

Now, it is rumored that Apple’s latest high-end models might receive a price increase, which would contribute to an overall revenue boost by elevating the average selling price of a new iPhone.

During the pandemic, Apple refrained from augmenting prices for new iPhone models in the U.S., despite facing challenges such as parts shortages and inflationary pressure on services like freight and components.

Apple, however, does frequently adjust prices for its products globally in response to currency fluctuations, as exemplified by last year’s modifications to the pricing of the iPhone 14 series.

Apple has not responded to requests for comment at this time.

In accordance with new European regulations passed last year, the new iPhone models might feature a USB-C charger instead of the proprietary Lightning charger. Supply chain analyst Ming-Chi Kuo suggests that the new Pro models could also come with a titanium case and reduced bezels, enhancing their appeal.

The potential price increase could also enable Apple to leverage prevailing trends in the smartphone industry. Though overall smartphone shipments have declined over the past year, consumers still exhibit a strong appetite for top-of-the-line and premium devices, as noted by analysts.

“While the recovery in global smartphone demand is below expectations, it appears that the premium market (and hence Apple) is less impacted,” commented Deutsche Bank analyst Sidney Ho in a note on Monday.