Former CEO of The New York Times, Mark Thompson, is reportedly a strong contender to take over as the head of struggling cable news network CNN. Thompson, 66, who led The Times from 2012 to 2020, is among a small group being considered for the challenging role of revitalizing CNN, according to news site Semafor. However, one media executive expressed doubts about Thompson’s ability to successfully revamp the network, pointing out the steep decline in ratings and limited budget for attracting new talent. Thompson’s impressive resume includes positions as director-general at the BBC and CEO of Channel 4. He currently serves as chairman of the board of Ancestry. CNN insiders believe that Thompson’s experience in transforming The New York Times into a digital-focused business makes him the ideal candidate for the job. They stressed the importance of prioritizing digital revenue as the network’s linear TV business continues to shrink. In a recent statement, Thompson expressed concerns about the future of the US TV news industry, citing a decline in its audience, particularly among younger viewers. Despite the challenges ahead, Thompson’s success in boosting subscriber numbers and reversing The Times’ fortunes gives hope that he can replicate this feat at CNN. The network is currently being led by a trio of executives on an interim basis, but there is a clear need for a strong leader to elevate CNN’s position in the ratings race against competitors Fox News and MSNBC.
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