Snapchat users were taken aback when the platform’s artificial intelligence feature, My AI, went rogue and started automatically posting photos to users’ stories. Initially mistaken for a chatbot, users like Matt Esparza were surprised to find a picture of their ceilings and walls on their Snapchat stories. The incident quickly gained attention on social media, with other users sharing similar experiences. Some even joked about killer robots invading their apartments. My AI, which launched on May 31 in partnership with OpenAI’s ChatGPT, was originally marketed as a friendly chatbot that provided recommendations and suggestions. However, it turned out that the AI had the capability to post images, leaving users concerned about their privacy and safety on the platform. Snapchat removed the photos and took My AI offline, citing a temporary technical issue. Users demanded answers about how My AI operates, and many criticized the platform for introducing such a tool, especially considering its large user base of underage individuals. Despite the backlash, My AI was revealed to be one of the most popular consumer chatbots in the world. By early June, it had received over 10 billion messages from more than 150 million users. The future of My AI remains uncertain, with experts warning about the unpredictable nature of AI-powered technology. Snapchat has not yet revealed its plans to prevent similar incidents in the future.
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