Autocorrect is about to receive a major upgrade thanks to artificial intelligence. Apple is enhancing its much-criticized spelling software, which will now consider the context of a word in a sentence rather than simply relying on a dictionary. This means that instead of suggesting incorrectly interchangeable words, the new autocorrect will be able to understand the appropriate word based on its context. Apple announced this update along with several other small improvements to the iPhone experience. For example, the Photos app will now be able to distinguish between different dogs and automatically recognize your own pet. Additionally, AirPods will become smarter at adapting to background noise based on a user’s listening habits over time.
All of these new features are powered by AI, although Apple does not explicitly mention this. Instead, the company uses terms like “machine learning” and “transformer language model.” While Apple has been relatively quiet about its AI technology and has been accused of falling behind, it is gradually integrating AI into its products in subtle ways, which could be the future direction of this technology.
Tech leaders have been more vocal about the potential of AI. They recognize its capabilities, both positive and negative. Apple, on the other hand, doesn’t make bold claims about its AI capabilities. Instead, the company focuses on delivering features that improve the user experience. This approach is evident in the new autocorrect, which will have similarities to the AI language model ChatGPT but with less power. Apple’s autocorrect will fine-tune itself to a user’s typing habits and predict their next words and phrases. Unlike ChatGPT, which relies on a cloud-based language model, Apple’s personalized language model will reside on the user’s iPhone.
Another AI-driven improvement is the Adaptive Audio feature for AirPods. This feature will analyze the sounds around the user and adjust the audio accordingly. For example, the volume of music will automatically decrease when the user starts a conversation, and then increase when they stop. Machine learning will be used to optimize the user’s listening preferences.
Apple’s approach to AI differs from that of other tech companies due to their respective business models. Google and Meta are heavily involved in the digital advertising market and view AI-powered chatbots as a means to drive sales. Microsoft, on the other hand, sees chatbot functionality as a way to compete with Google. Amazon benefits from large language models through its cloud-hosting services. Apple, with its focus on delivering enjoyable user experiences, takes a cautious approach to AI, emphasizing product-oriented features.
While the adoption of chatbots and AI in daily life remains uncertain, the iPhone could serve as a platform for users to experience AI advancements. Apple’s cautious adoption of AI is understandable considering the limitations and controversies surrounding chatbots. However, even small technical improvements, such as better autocorrect, have a significant impact given the massive user base of iPhones worldwide. Furthermore, other tech giants, like Google, are also using AI to enhance existing products.
Apple may take bolder strides in the field of AI in the future. Analysts predict that the company’s recent AI features are just the beginning, with expectations that Apple will make substantial investments in AI talent. This could lead to more significant developments in the future, potentially posing a challenge to virtual assistants like Siri.
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