Billionaire Elon Musk is standing firm on his decision to discard the Twitter name and its iconic blue bird logo. According to Musk, the brand no longer accurately represents the company’s vision. Last year, Musk purchased Twitter for $44 billion to ensure freedom of speech and to propel his app, X, forward. Critics have expressed concern over Musk’s rebranding choice, as it risks losing the brand value associated with Twitter’s long-standing logo. However, Musk argues that the Twitter name no longer aligns with the platform’s expanded capabilities, such as the ability to post hours of video content. Moving forward, Musk plans to enhance communication and financial functionalities within X.
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