A sold-out Deutsche Bank Park in Frankfurt, Germany watched the Kansas City Chiefs defeat the Miami Dolphins 21-14 during Week 9 NFL action on Sunday. A significant number of viewers from the United States tuned in to watch the game on television.
According to Sports Media Watch, the NFL’s second-ever International Series game in Germany garnered a 4.8 average rating and 9.18 million viewers for the NFL Network broadcast on Sunday morning. This broadcast started at 9:30 a.m. ET, becoming the most-watched morning game since 2015 and the most watched on NFL Network. The numbers also surpassed the viewers from the previous season’s game in Munich between the Seattle Seahawks and Tampa Bay Buccaneers.
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The Chiefs’ win delivered the second-largest NFL audience on cable this season, trailing the ESPN and ESPN2 portion of Bills-Jets in Week 1 (10.96M). Keep in mind that only two Monday Night Football games have aired exclusively on the ESPN networks thus far — and both overlapped with a competing matchup on ABC.
As you can imagine, the game drew a massive audience in Kansas City alone, as noted by Sports Business Journal’s John Ourand on November 6, 2023:
Yesterday morning’s Chiefs game posted an incredible 94 share in Kansas City.
That means that 94% of the TVs in use were tuned to the Chiefs-Dolphins game.
— John Ourand (@Ourand_SBJ) November 6, 2023
The game’s total rating ranked behind the Week 1 Buffalo Bills-New York Jets matchup on “Monday Night Football” and the Colorado State-Colorado matchup on Sept. 16 as the most-watched cable sporting events since Game 7 of the NBA Eastern Conference Finals between the Boston Celtics and Miami Heat in May.
The last game on the NFL’s 2023 International Series schedule will take place on Sunday morning when the Indianapolis Colts and New England Patriots meet in Frankfurt.
