Socialising Britons Embrace Gigs, Golf, and Getaways This Summer: New Data Reveals
- Barclays data shows a 16% increase in entertainment spending in July.
- Taylor Swift and Foo Fighters were key drivers of the surge in spending.
- Higher expenditure on golf clubs, bowling, and billiards also observed among Brits.
Despite the lack of sunshine, Britons didn’t hold back on treating themselves to a good time last month, as revealed by new data.
According to Barclays data, the hospitality and leisure industry experienced a surge in spending on getaways, concert tickets, and dining out compared to the previous year.
Entertainment spending witnessed a 15.8% growth, driven by pre-release dates for Taylor Swift’s ‘Eras Tour’ and Foo Fighters’ upcoming stadium tour.
Summer of fun: Entertainment saw the fastest growth in July despite the gloomy weather
In addition to shows and concerts, the fastest-growing entertainment categories in July included golf clubs, bowling, and billiards.
Despite the cost of living crisis, entertainment remains a priority for many Brits.
One in 10 individuals is cutting back on other expenses to afford concert and film tickets, with a similar number splurging on tickets despite financial limitations.
Spending on gyms has been less noticeable in July, as summer socializing takes precedence despite the weather.
Bars, pubs, and clubs experienced a 7.6% boost, while restaurants, though still declining, saw a shift from -8.2% to -2.5% between June and July.
Even in the face of higher inflation, consumers aren’t ready to give up their sunny summer getaways, as flight expenditures increased by nearly 40% compared to last year.
Spending on travel agents also rose by 7.8% over the year.
The disappointing weather has led to the rise in popularity of indoor experiences, such as takeaways and at-home recipe kits.
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