Singers Ariana Grande and Demi Lovato have recently ended their professional relationships with music manager Scooter Braun, as reported by multiple sources. Billboard and Entertainment Weekly confirmed the splits, although the specific reasons for the separations are unclear.
In 2013, Grande signed with Braun’s entertainment group SB Projects and released her debut album “Yours Truly.” It is uncertain when exactly Grande decided to end her partnership with Braun, who is 42 years old.
Lovato, on the other hand, joined Braun and SB Projects in 2019. Billboard reported that the singer of “Skyscraper” amicably parted ways with Braun in July. Although Lovato currently does not have new management, discussions with potential parties are already underway.
Neither Lovato nor Grande have publicly commented on the situation. However, Braun took to social media to seemingly mock the reports, tweeting, “Breaking news… I’m no longer managing myself.”
Both Lovato and Grande are not the only clients to leave Braun’s talent roster recently. In May, Colombian reggaeton singer J Balvin also departed SB Projects to sign with Roc Nation.
Rumors circulating earlier this month suggested that Justin Bieber, who was launched to fame by Braun, would also be leaving him. However, these reports were quickly denied by a representative of the Canadian singer.
Braun still manages several stars, including Carly Rae Jepsen, Quavo of Migos, David Guetta, and the Black Eyed Peas.
While known as a prominent music manager, Braun has had his fair share of controversies. One notable feud involved Taylor Swift, wherein Braun’s investment group acquired her master recordings. Swift claimed that after failed negotiations, Braun sold her masters to a private company and denied her the opportunity to purchase them herself.
In protest, Swift left her record label and signed with Universal, where she has been re-recording her older albums. These re-recorded versions, such as “Fearless (Taylor’s Version),” “Red (Taylor’s Version),” and “Speak Now (Taylor’s Version),” have not only pleased her loyal fan base but have also decreased the value of Braun’s original masters.
In 2021, Braun sold Ithaca Holdings, his investment group, to South Korean entertainment conglomerate Hybe. This year, he became the sole CEO of Hybe America, with SB Projects operating under Hybe America’s umbrella.
Overall, the departures of Lovato and Grande from Braun’s management mark significant changes in their careers, and their splits remain subjects of interest.
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