Indulging in a ballpark hot dog accompanied by an ice-cold cola is an unmatched experience.
But what if the hot dog itself contained cola?
Ketchup traditionalists, beware. Pepsi-infused ketchup is now a reality, and it will make its debut in select Major League Baseball stadiums to celebrate the 4th of July.
In line with the belief that hot dogs are best enjoyed with a soda, Pepsi has introduced their newest condiment called “Pepsi Colachup.”
Developed in collaboration with the Culinary Institute of America Consulting (CIA Consulting), this condiment includes a reduction of Pepsi, smoked tomatoes, cinnamon, oregano, onions, and ketchup.
“The distinctive flavors and vibrant citrus blend of Pepsi enhance the bright and tangy characteristics of ketchup, offsetting the smokiness of the hot dog,” said David Kamen, director of client experience for CIA Consulting, in a press release.
Despite any skepticism, Colachup has received an enthusiastic endorsement from competitive hot dog-eating champion Joey Chestnut.
“You can taste the citrusy sweetness,” he told culinary website Mashed. “It’s a mix between barbecue sauce and ketchup, and it complements hot dogs perfectly.”
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