Instead of the bird icon, Musk proposed using an “X” symbol, which he has already incorporated into his Tesla and SpaceX brands. He suggested placing the “Art Deco” style logo against a black background, providing a glimpse of the image in a picture and short video he shared.
Musk tweeted, “If a good enough X logo is posted tonight, we’ll make it go live worldwide tomorrow.” He later added, “Not sure what subtle clues gave it away, but I like the letter X.”
This announcement by Musk is his latest effort to revolutionize the way Twitter is used and perceived. Since acquiring the company for $44 billion, his controversial decisions and policy changes have led to a decline in advertising revenue and user numbers. In response, Meta launched Threads, a competing platform that gained over 100 million users within a week.
Musk has consistently dismissed Threads as a threat, arguing that his decision to allow more open conversations and freedom of expression on Twitter has made it a platform for genuine discussion. He tweeted, “Frankly, I love the negative feedback on this platform. It’s much better than some censorious authority!”
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