FILE PHOTO: Meta AI logo is seen in this illustration taken September 28, 2023. REUTERS/Dado Ruvic/Illustration/File Photo
Social media giant Meta Platforms announced on Wednesday that it has begun the roll-out of generative artificial intelligence (AI) tools for all advertisers. These tools can now create content such as image backgrounds and variations of written text.
The company initially tested these tools in May, offering access to a select group of advertisers in a dedicated testing environment. The tools will be integrated into Meta’s Ads Manager platform and will be fully available to all advertisers by next year.
READ: Facebook parent Meta introduces its ChatGPT rival named Llama
This marks Meta’s first venture into incorporating generative AI technology into its products. By utilizing vast amounts of existing data, the tools can generate fresh content in various forms, including prose, art, and software code.
READ: Meta to include AI capabilities in smart glasses and virtual assistants
Last week, Meta also announced that businesses will soon be able to utilize AI for customer engagement through business messaging on platforms like Messenger and WhatsApp.
Meta’s AI product portfolio includes its language model “Llama 2” and an AI chatbot called Meta AI, which can generate text responses and lifelike images.
READ: Meta unveils an “human-like” AI image creation model
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Denial of responsibility! Vigour Times is an automatic aggregator of Global media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, and all materials to their authors. For any complaint, please reach us at – [email protected]. We will take necessary action within 24 hours.
