The rise of Japanophilia in the Philippines has been a slow but steady phenomenon. One exciting aspect of this trend is the introduction of Japanese luxury fashion brands, such as FRAY I.D. and SNIDEL, to Manila.
Japanese fashion and design have gained global recognition for their captivating and functional aesthetic. This holds true for Filipinos who have always been fascinated by and embraced Japanese culture and creativity. The opening of Mitsukoshi BGC, the newest Japanese lifestyle hub in the metro, last November 2022, further strengthens the connection between Japanese fashion and Filipino enthusiasts. Among its exciting tenants are FRAY I.D. and SNIDEL, offering their unique styles to Japan-loving Filipinos.
Federal Retail Holdings, Incorporated (FRHI) plays a vital role in bringing SNIDEL and FRAY I.D. to the forefront of Philippine fashion. As purveyors of Japanese fashion and culture, FRHI recognizes the ability of both brands to blend modernism, functionality, and art. They have a history of empowering modern Japanese women from all walks of life, making them feel vibrant and empowered in any situation or milestone. FRHI aims to share this empowering feeling with Filipinas.
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