In today’s social media landscape, LinkedIn stands out as a breath of fresh air, according to writer Gene Marks in his article for the Guardian. While other platforms are filled with negativity and controversy, LinkedIn remains a more professional and positive space. As a business owner, Marks reluctantly admits that LinkedIn is the only social media site that truly makes sense for promoting his company’s products and services.
However, Marks does have one gripe with the platform: the overly positive and self-promotional nature of its users. While LinkedIn users may appear successful and satisfied, Marks knows that this is not always the reality. In truth, many professionals on the site are stressed and concerned about their financial security and job stability, just like him. Despite this realization, Marks recognizes the importance of playing the game and continuing to use LinkedIn for networking and self-promotion.
In essence, Marks advises others to accept the fact that LinkedIn is not a place for honesty, but rather a platform for selling oneself, products, and services. Once this is acknowledged, one can approach LinkedIn with a better understanding of the facade of success often presented on the site. Ultimately, Marks urges readers to remember that behind the seemingly fabulous lives depicted on LinkedIn, there are real concerns and challenges that individuals face.
To read the full article by Gene Marks, click here.
(Read more LinkedIn stories.)
“But does it also have to be so cringe?” he asks, noting the relentlessly upbeat positivity and self-congratulatory announcements that make up nearly every LinkedIn post and comment. He notes that while users on the site are indeed “civil” and “professional,” they’re also not completely on the up-and-up. “I know the truth about these people,” Marks writes. “Because I am one of them. We’re not really crushing it. We’re stressed. We’re worried about money. We’re worried about losing our jobs and our customers.” Marks is resigned, however, to remaining on LinkedIn, where he’ll continue “playing the game.” He advises others to simply accept that the jobs site “is not a place to be honest. It’s a place to sell your products, your services, and most of all yourself. Admit that and you’ll feel better about all those fabulous people who are doing so fabulously there.” Just know, though, that “they’re not.” His piece in full is here.
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