Lessons in Rebranding: How David and Victoria Beckham’s US Image Evolution Can Inspire Meghan and Harry, Amidst Criticisms of Royal Disloyalty

David and Victoria Beckham were prominent attendees at Prince Harry and Meghan Markle’s extravagant Windsor wedding in May 2018. However, over the years, their friendship with the Duke and Duchess of Sussex seems to have drifted apart. Recent reports suggest that the Beckhams’ relationship with Harry and Meghan has come to an end after being accused of leaking stories about the royal couple. Despite this, both couples have faced challenges in building their brands in the US. Let’s take a closer look at how the Beckhams managed to establish their reputation in America and what lessons Meghan and Harry could learn from them.

Before their move to the US, Victoria Beckham signed a contract with NBC to create a reality show documenting her family’s new life in California. The show was originally planned as a TV series but ended up being a one-off special due to concerns about its appeal to US audiences. It showcased both real-life situations and staged scenes, like one where Victoria hired a makeup artist to retouch her driver’s license photo. The Beckhams were initially seen as fame-hungry, but they were determined to prove themselves and their commitment to professional success.

Despite Victoria’s efforts to give viewers a glimpse into her personality through the show, it received negative reviews from US publications. One reviewer from the New York Post described it as an “orgy of self-indulgence,” while The New York Times compared it to a website where people watched cheese mold grow. The show’s reception was a reminder that reality shows rely on a fish-out-of-water concept, which may not have effectively translated in Beverly Hills for Victoria.

On the other hand, Prince Harry and Meghan Markle’s Netflix series had a similar negative impact on their public image in the US. Initially, their arrival was met with excitement and admiration for breaking away from royal duties. However, their public perception shifted drastically after the release of their series. A YouGov study revealed that their popularity dropped significantly, with negative opinions outweighing positive ones. The couple made controversial claims about the Royal Family, and their reputations suffered as a result.

It is worth noting that the Duke and Duchess of Sussex’s image is now predominantly negative, as the US public disapproves of disloyalty to one’s family. Their initial support during their transition phase has diminished. This negative perception may be the reason why the couple is not being booked for high-profile events, as their profile has been negatively affected.

In conclusion, while David and Victoria Beckham faced challenges in building their brand in the US, they managed to overcome them through determination and consistent efforts. On the other hand, Prince Harry and Meghan Markle’s experiences show the potential consequences of making controversial claims that could harm their public image. It remains to be seen how both couples will navigate their future endeavors.

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