Kim Kardashian is facing backlash for endorsing a full-body MRI that experts have deemed questionable. The reality star took to Instagram to share images of her recent scan from Prenuvo, praising the technology as “life-saving.” Despite receiving over 2 million likes, there is no evidence to support the clinical benefits of Prenuvo’s scans, which cost $2,500 and are not covered by insurance.
This isn’t the first time Kardashian has been criticized for promoting expensive health trends with limited scientific backing. From immunity teas to vitamin IV therapy and spiritual healing, she has faced scrutiny for endorsing various health practices without sufficient evidence.
Dr. Stuart Fischer, an internal medicine physician in New York, expressed concerns about Prenuvo’s scans, stating that they are not an appropriate screening tool for detecting a range of illnesses and emergent conditions. On Twitter, Dr. Tyler Black, a psychiatrist and pharmacologist in Canada, highlighted the potential harm of screening asymptomatic individuals with imaging, emphasizing the risk of false positives. He also criticized the trend of profiting from healthy individuals under the guise of providing more information.
The American College of Preventive Medicine does not recommend whole-body scans for asymptomatic individuals due to a lack of evidence regarding their effectiveness. Additionally, preventative MRIs do not detect many prevalent diseases in the US, such as diabetes, heart disease, high blood pressure, hypertension, and high cholesterol.
Furthermore, Kardashian’s claim that the Prenuvo scan is like an MRI without radiation was deemed misleading, as regular MRI scans do not involve radiation.
Critics have also pointed out that Prenuvo scans are costly and inaccessible to most people. Users expressed frustration with Kardashian’s endorsement, highlighting the financial struggles many face in accessing basic healthcare services.
Instead of relying on expensive scans, Dr. Fischer advised individuals to consult their doctors regarding any health concerns and explore more affordable tests. He emphasized the importance of building a strong relationship with a medical care practitioner as a crucial tool for preventative healthcare.
Ultimately, it is crucial to approach health trends and endorsements with a critical lens, prioritizing evidence-based practices and reliable medical advice over celebrity endorsements.
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