Kenneth Cole Marks 40th Anniversary with ‘Movement On Purpose’ Campaign Shoot and Celebration

Kenneth Cole, the esteemed fashion brand, marked its 40th anniversary with a captivating campaign shoot and party at KARE in Robinsons Magnolia, Quezon City on May 30th. This extraordinary event not only celebrated four decades of style and innovation but also launched the inspirational “Movement On Purpose” campaign. The event took place at the KARE showroom, where Kenneth Cole’s “Movement On Purpose” campaign was the focal point. Known for his dedication to social issues, Kenneth Cole brought mental health into the spotlight, both in his products and branding this year.

During the celebration, guests showcased their best New York-inspired fashion and makeup while collaborating with renowned fashion photographer Arthur Tselishchev for an exclusive campaign shoot. Tselishchev, who is known for his exceptional talent and dedication to charitable causes, has actively supported Ukrainian war victims through his “Stand with Ukraine” fundraising efforts.

The event brought together guests and influencers to create an unforgettable night at Kenneth Cole. Arthur Tselishchev added his remarkable talent to the 40th anniversary celebration, capturing stunning moments with guests such as Juls Barba, Miguel Traspe, Philippe Magalona, Kelly Day, and Rigo Joseph. The event showcased Kenneth Cole’s iconic watches, highlighting the timepieces’ elegance and design with models Gab Idos and Gab Gutierrez.

Kenneth Cole’s 40th anniversary event was a true celebration of style, enriched by the presence of influencers such as Oliver Dean Sullano, Joaquin Tiu, Hiro Shimoji, and Kit Digno. The event allowed attendees to discover the timeless elegance of Kenneth Cole watches, featuring a stunning collection for both men and women.

After the exhilarating campaign shoot, guests were immersed in a vibrant celebration that captured the spirit of New York City. The event created an unforgettable experience for attendees, providing opportunities to explore the fashion world, form connections, and contribute to a great cause. Additionally, the event served as a platform to introduce Kenneth Cole’s Spring/Summer 2023 collection, focusing on a modern and utilitarian approach to workwear.

The collection featured women’s watches that embodied independence and men’s watches that exuded confidence, reflecting Kenneth Cole’s commitment to superior quality and trendsetting design. One notable timepiece introduced during the event was the Kenneth Cole New York Ladies Automatic Bracelet Watch, showcasing a rose gold exterior, 36 mm case, anti-reflective glass, and skeleton dial. Crafted for independent women, this watch was powered by an automatic movement.

The Kenneth Cole Black Dial Automatic watch represented confident masculinity with its 45mm ion-plated black case, skeleton dial, and reliable functionality. For those seeking boldness, the Modern Classic Automatic Watch with Stainless Steel Bracelet made a powerful statement with its multifunction display, masculine colors, and 43mm silver-tone stainless steel case.

Jerome Sang, a fashion-savvy Oppa influencer, confidently showcased his sleek and stylish Kenneth Cole watch, complementing his impeccable sense of style. The event also featured Bella Resado and Arianne Bautista, who stunned in Kenneth Cole’s photo shoot, exuding confidence and flair.

During the event, guests were encouraged to participate in the “Movement On Purpose” IG contest by sharing their most Instagrammable moments. Influencers wore their KCNY watches and captured themselves in motion, showcasing the watches’ versatility and style. The winner of the contest received a coveted KCNY automatic watch as a prize.

The 40th-anniversary celebration and “Movement On Purpose” campaign launch embodied Kenneth Cole’s unwavering dedication to fashion, philanthropy, and promoting positive change. With a remarkable legacy spanning four decades, Kenneth Cole continues to inspire individuals to make a difference in the world. Explore the perfect Kenneth Cole watches to match your style at WRIST_POD stores. ADVT.

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