Unprecedented Sales Growth for Jaguar Land Rover in India
As a subsidiary of Tata Motors, Jaguar Land Rover has become synonymous with luxury and automotive excellence. The month of September 2023 witnessed remarkable sales figures for the brand, solidifying its position in the luxury segment and rivalling German carmakers.
Impressive Year-on-Year Sales Doubling
Renowned for its rich heritage, iconic designs, and engineering prowess, Jaguar Land Rover has made substantial strides in the Indian subcontinent. During Q1, the company recorded an extraordinary 102% year-on-year growth compared to the same period in the previous year.
In Q2, Jaguar Land Rover sold 1,308 units, experiencing a remarkable 108% year-on-year growth. These numbers contributed to Jaguar Land Rover’s record-breaking H1 sales in FY2024, with a total of 2,356 units sold during the period.
The year-on-year growth for H1 FY2024 stood at an impressive 105%. Additionally, Jaguar Land Rover’s certified pre-owned car business witnessed an 83% year-on-year growth in FY2024.
Land Rover Defender Outshines Competition
The Land Rover Defender range has emerged as the top-selling model for the brand in India. Lauded for its legendary off-road capability and devoted fan base, the Defender range is globally recognized as one of the most popular off-roaders. In the first half of the year, 1,000 Defender units were sold, reaffirming its unwavering popularity.
Available in 90, 110, and 130 configurations, the Defender offers a variety of engine options including 4-cylinder petrol, 6-cylinder petrol, 6-cylinder diesel, and even an 8-cylinder V8 petrol. In addition to the Defender range, the Range Rover and Range Rover Sport also delivered strong performances.
Bookings for Jaguar Land Rover vehicles have been on the rise, with an average year-on-year growth of 90%. The Jaguar brand is undergoing a radical transformation under the ‘Reimagine’ strategy, focusing on next-generation electric vehicles. The ICE powered F-Type model is nearing the end of its life cycle.
Statements from the Manufacturer
Mr. Rajan Amba, Managing Director of JLR India, expressed his satisfaction with the company’s performance in H1 and Q2 FY24. He emphasized the growing strength of the brand and its products among Indian consumers, as reflected in the consistently increasing order book. The company remains committed to introducing new products that cater to the discerning needs of customers and enhancing the brand’s desirability and customer experience.
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