Every year, the John Lewis Christmas advert captures the hearts of households all over Britain. From heartwarming stories of unexpected guests to playful antics of animals, these adverts tug at our emotions like no other. With four months left until Christmas, the anticipation for the next John Lewis advert is already building. Leeds-based marketing agency, Boutique, decided to employ AI chatbot ChatGPT to predict the plot for the 2023 advert. The result is a script centered around an old pocket watch found in a cozy coffee shop in a charming snowy village. But does it live up to the reputation of John Lewis?
The advertisement begins with a picturesque snowy village, adorned with glowing streetlights. At the heart of the village stands a cozy coffee shop filled with laughter and warmth. The story revolves around Emily, a friendly barista who serves drinks and engages with customers. One day, as Emily notices an old pocket watch left behind on a table, her curiosity leads her to pick it up and examine it. According to ChatGPT, the watch may be worn, but it still continues to tick.
As Emily delves into the pocket watch’s mysteries, the advert takes viewers on a heartwarming journey through various time periods. Flashbacks showcase different individuals from different eras receiving the pocket watch as a cherished gift. These glimpses into the watch’s history highlight its role in connecting generations of people who have valued and passed down the timepiece.
Back in the present, Emily decides to restore and repair the pocket watch. Through her research, she discovers the watch’s significance to the village. With the watch restored to its former glory, Emily places it back on the table where she found it, accompanied by a note that reads: “For the next chapter.”
As Christmas Eve approaches, the village lights up with decorations, and the coffee shop becomes a gathering place for the community. Inspired by Emily’s act of kindness, people engage in their own acts of giving. The Christmas morning scene is filled with joy and connection as Emily witnesses the impact her actions have had on the villagers.
The advert concludes with a shot of the pocket watch on the table, its hands ticking forward, and the camera pans out to reveal the entire village coming together in celebration. The screen displays the text: “A Timeless Gift: Celebrating the Magic of Giving,” followed by the John Lewis logo, before fading to black.
While AI predictions have the potential to shape creative endeavors, John Lewis has parted ways with the agency responsible for their tear-jerking Christmas ads in favor of Saatchi & Saatchi, the genius minds behind Margaret Thatcher’s political success. As a result, this year’s advert is expected to surpass previous ones in both size and impact. Apologies, AI, but it seems you may have lost this round.
In another fascinating use of AI, researchers utilized the technology to generate ideal candidates for Miss United Kingdom pageants. The study aimed to explore the beauty standards of these contests. Great Green Wall partnered with the online image generator Midjourney to create images representing the unique beauty standards of each country. While Miss United Kingdom’s beauty standards were thought to be influenced by Princess Diana, other countries drew inspiration from athletes, Bollywood, and even Marilyn Monroe. However, these generated images often depicted body proportions and facial structures that are unattainable without cosmetic surgery or genetic factors. This study sheds light on the varying beauty standards around the world and the complex nature of defining beauty within a pageant context.
Denial of responsibility! VigourTimes is an automatic aggregator of Global media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, and all materials to their authors. For any complaint, please reach us at – [email protected]. We will take necessary action within 24 hours.
