Is the Gaming Industry Ready to Embrace the AI Revolution?

Visitors play the Warriors All-Stars video game in the Koei Tecmo Holdings booth during the Tokyo Game Show 2017 at Makuhari Messe on September 21, 2017 in Chiba, Japan.

Tomohiro Ohsumi | Getty Images News | Getty Images

TOKYO — The Tokyo Game Show 2023 is currently underway, putting video games in the spotlight. However, some of Japan’s major game developers believe that cutting-edge trends like generative AI and virtual reality/augmented reality (VR/AR) headsets for game development might not be fully ready yet.

Hisashi Koinuma, president and chief operating officer of Koei Tecmo Games, revealed that although game developers have been using conventional algorithmic AI for a long time, integrating generative AI into their products poses challenges.

Koinuma stated, “We are still in the process of researching and studying how and to what extent generative AI, including rights-related issues, will benefit game production, and how much it will contribute to making better games.”

Koei Tecmo is not the only company concerned about copyright issues when it comes to generative AI. Microsoft recently informed users of its generative AI service, Copilot, that the company would take legal responsibility for any copyright infringement.

The gaming industry holds immense possibilities. For example, Nvidia demonstrated how gamers can now interact with non-player characters in innovative ways using the Nvidia Ace and Nemo SteerLM. This advancement, which involves AI-powered natural language interactions, has the potential to revolutionize the industry.

Investing in AI: What to Consider

While generative AI represents a new frontier, the development of VR/AR headsets is another major trend. This is especially evident following Apple’s Vision Pro announcement, Meta’s continuous development of their Quest line of products, and Sony’s recent VR2 release.

However, many feel that the available games have not met the expectations for these devices.

This sentiment is shared by veteran developer Hisashi Koinuma, who remains cautious about the execution of VR/AR gaming after an initial attempt. Koinuma believes that the market needs more time to cultivate a user base that can enjoy playing games with new devices for extended periods.

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